Product Design

UI/UX Design

Brand Design

+7 research methods

202 survey responses

6 months of the project

Reveste - Facilitating sustainable disposal and consumption of clothes for Brazilian Generation Z

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SEGMENT

Textile

Project overview

Context

In Brazil, between 70% and 75% of used clothing ends up in landfills, and 67% of people do not even know the final destination of what they discard. At the same time, 89.1% of Brazilians claim to donate clothes they no longer wear, but donating does not always mean sustainable disposal, and textile recycling—the most effective method—is virtually unknown: over 90% of people have never used it.

Challenge

Our challenge was to understand why Brazilian Gen Z discards clothes at an accelerated pace and to create a digital solution that would facilitate both the disposal and sustainable consumption of clothing — without relying on changing buying behaviors that are already deeply ingrained in fast fashion consumption.

Function

UI Designer & Brand Designer: responsible for the project's complete visual identity (logo, color palette, typography, icons), for building the UI Style Guide, and for the color selection applied to the screens. I also supported the team in the prototyping and UX writing stages.

Results

(process metrics, via Service Blueprint)

Log in

98% success rate

Map accuracy

99% filter accuracy

Satisfaction

4.7 / 5

Duration

6 months

A hub for the sustainable disposal and consumption of clothing

Reveste is a hub that gathers the main solutions in clothing disposal and sustainable consumption. Through a clean and intuitive interface, users can easily find collection points for recycling, thrift stores, donation points, and various online solutions for safe disposal on a map, as well as discover where to consume fashion more consciously.

Business goals

Direct more parts to recycling

Facilitating access to collection points, which are currently little known

Foster sustainable consumption

Connect the user to circular fashion brands and thrift stores

Educating about sustainable fashion

Offer content about upcycling and conscious consumption

Phase 1: Discovery

Our challenge was to understand how to facilitate sustainable clothing disposal by Brazilian Generation Z, starting with a question that evolved throughout the process.

Desk Research

Data survey on textile consumption and disposal in Brazil: 70-75% of used clothing ends up in landfills, 67% of people do not know the final destination of what they discard, and less than 1% of textile waste is recycled globally.

Affinity Diagram

Organization of interview, survey, and desk research data into 8 thematic clusters: Consumerism, Improper disposal, Conscious consumption, Thrift store, Motivation, Material attachment, Donation, and Repurposing.

CSD Matrix

Structuring initial knowledge about Generation Z's fashion habits: from certainties like "Gen Z is highly influenced by trends and social media" to questions like "what is this generation's day-to-day disposal routine like?".

Study of the "Porquês"

Application of the 5 Whys technique to unravel the root cause of accelerated disposal, leading to the challenge question: "How to facilitate the sustainable disposal of clothing carried out by Brazilian Generation Z?"

Benchmarking

Mapping of solutions already existing on the market — Cotton Move, Retalhar, Ecoari, Recicla Aí, and Repense Reuse — analyzing the functionalities, geographic coverage, and content quality of each.

Proto-persona

Empathy map

Mapping of the persona's pain points (prices of "trendy" pieces, guilt over accumulating unworn clothes, low quality of fast fashion) and needs (ease of disposal, variety of looks at an affordable price).

Stakeholder map

Systemic view of the ecosystem: from Generation Z consumers to circular fashion influencers, fast fashion brands, resale platforms, NGOs, and sustainable movements.

Interviews and quantitative research

Application of a form with 202 responses (102 from Generation Z, 136 from Pernambuco), validating hypotheses such as the lack of knowledge about textile recycling and emotional attachment as the main barrier to letting go of clothes (cited in 108 of the 202 responses).

Phase 2: Ideation and validation

The ideation process began with building the product's information architecture, defined from two central user stories: "As a consumer, I want to discard my used clothes in a practical and sustainable way" and "As a consumer, I want to buy clothes in a sustainable way". This resulted in a broader initial sitemap, later simplified to focus on the two central pillars of the product: Discard and Buy.

From there, we mapped the user flow for key tasks, such as locating a recycling collection point on the map, and evolved into low-fidelity wireframes of the main screens.

The product name also went through a collaborative ideation process; among options like ReHub, Green Hub, Circulapp, and UpWear, we arrived at Reveste, combining the concepts of repurposing, recycling, reusing, and wearing (vestir).

MVP Scope

Definition of a minimum viable scope focused on the two core flows: sustainable disposal (donation, recycling, selling) and sustainable consumption (partner brands and thrift stores).

User validation

Application of a quantitative survey with 202 respondents to validate assumptions raised in the CSD Matrix, such as the lack of knowledge about textile recycling and the main reasons for discarding clothes.

Review of artifacts

Reframing of the project's challenge question — from "how to reduce disposal" to "how to facilitate sustainable disposal", after identifying that assessing the "condition of the clothing" was too subjective to be resolved with a digital artifact.

UX Writing Refinement

Review of microcopy on the main screens, focusing on clarity, community tone, and alignment between brand intent and partner intent (e.g., differentiating Reveste's institutional communication from the promotion of partner brand products like Osklen).

Final Results

Process metrics (via Service Blueprint):

98%

Map accuracy

99%

Partner card CTR

+70%

Disposal completed

+85%

Satisfaction

4.7/5

Search metrics:

Responses collected

202

Rate of those who have already bought second-hand

97%

They are unaware of textile recycling

~50% have never heard of it

Emotional attachment as a barrier

108/202 responses

Responses collected

202

They are unaware of textile recycling

~50% have never heard of it

Rate of those who have already bought second-hand

97%

Emotional attachment as a barrier

108/202 responses

Reveste was born from in-depth research into a real and rarely explored problem in Brazil: the gap between the intention of conscious disposal and the lack of practical knowledge on how to do it. More than just an interface, the project delivers a product reasoning validated by data, from the initial hypothesis to the final challenge-question, from the wireframe to the high-fidelity prototype.

Product features: deliverable

Feature 1

Simple onboarding with a social login option (Google, Facebook, LinkedIn), designed to reduce friction when users join the platform.

Feature 2

Dual home:

Disposal vs. Consumption

Dual home:

Disposal vs. Consumption

The heart of the product: a clear toggle between "Sustainable Disposal" and "Sustainable Consumption" on the Home screen, allowing users to view nearby collection points, thrift stores, and partner brands on the map, along with highlights and editorial content.

Feature 3

Brand/Establishment

Dedicated pages for each partner brand or thrift store, featuring location information, opening hours, and the sustainable value proposition of each establishment.

Feature 4

Exploration and Favorites

Complete navigation by category (physical store, online, physical/online thrift store, recycling point, collection service) with a favorites system for quick access to the user's locations of interest.

Feature 5

Content and Community

A section dedicated to bridging the knowledge gap identified in the research, featuring content on upcycling, fabric types, and quick tests to figure out what to do with a piece of clothing. The same area also promotes clothing swap events in the city, fostering the in-person circular economy and strengthening the sense of community around conscious consumption.