Brand Design
SEGMENT
SEGMENT
Automotive
Automotive
Brand details
Brand details
An automotive company specializing in sunroof installation and other services, focused on combining convenience and quality for the customer's daily life.
An automotive company specializing in sunroof installation and other services, focused on combining convenience and quality for the customer's daily life.
The partnership
The partnership
A moving symbol
A moving symbol
I built the JFTETOS logo by exploring elements that refer to the automotive universe and the idea of openness and amplitude, resulting in a modern and easily recognizable brand.
I built the JFTETOS logo by exploring elements that refer to the automotive universe and the idea of openness and amplitude, resulting in a modern and easily recognizable brand.
Brandbook
Brandbook
A moving symbol
I built the JFTETOS logo by exploring elements that refer to the automotive universe and the idea of openness and amplitude, resulting in a modern and easily recognizable brand.
I built the JFTETOS logo by exploring elements that refer to the automotive universe and the idea of openness and amplitude, resulting in a modern and easily recognizable brand.
YEAR OF PRODUCTION
YEAR OF PRODUCTION
2023
2023
Typography
I used the Integral CF font as the main brand typography, with its strong lines and striking presence, and Landsans for body copy, ensuring lightness and readability across JFTETOS applications.
I used the Integral CF font as the main brand typography, with its strong lines and striking presence, and Landsans for body copy, ensuring lightness and readability across JFTETOS applications.
Primary Typography
Integral CF
Bold
Typography for writing
Landsans
Regular
Color Palette
Color Palette
Dark Gray
HEX 0D0D0D
RGB 13 | 13 | 13
CMYK 0 | 0 | 0 | 95
Blackboard
HEX 1C1C1C
RGB 28 | 28 | 28
CMYK 82 | 68 | 60 | 72
Yellow spec
HEX F6E81D
RGB 246 | 232 | 29
CMYK 84 | 82 | 72 | 65
White
HEX FFFFFF
RGB 255 | 255 | 255
CMYK 0 | 0 | 0 | 0
stickers
An identity that goes with the car
An identity that goes with the car
I developed the stickers for JFTETOS, applying the brand's visual identity to vehicles and promotional materials, reinforcing the company's presence on the move.
I developed the stickers for JFTETOS, applying the brand's visual identity to vehicles and promotional materials, reinforcing the company's presence on the move.
License Plate
Communicative Stickers
Results
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