Product Design

Brand Design

Back to clients

Back to clients

SEGMENT

Food Industry

Brand details

A fictitious food brand created for an academic project, specializing in "bolo de rolo" (Brazilian roll cake), focused on translating tradition and affection into a warm and welcoming visual identity.

The partnership

An identity with a taste of tradition

As a team, I developed the visual identity for Doce Volta, a fictional brand created for an academic project, focusing on the packaging of "bolo de rolo" (roll cake), uniting affection, tradition, and a look that evokes a homemade flavor.

SEGMENT

Food Industry

Brand details

Brand details

A fictitious food brand created for an academic project, specializing in "bolo de rolo" (Brazilian roll cake), focused on translating tradition and affection into a warm and welcoming visual identity.
A fictitious food brand created for an academic project, specializing in "bolo de rolo" (Brazilian roll cake), focused on translating tradition and affection into a warm and welcoming visual identity.

The partnership

The partnership

An identity with a taste of tradition

An identity with a taste of tradition

As a team, I developed the visual identity for Doce Volta, a fictional brand created for an academic project, focusing on the packaging of "bolo de rolo" (roll cake), uniting affection, tradition, and a look that evokes a homemade flavor.

As a team, I developed the visual identity for Doce Volta, a fictional brand created for an academic project, focusing on the packaging of "bolo de rolo" (roll cake), uniting affection, tradition, and a look that evokes a homemade flavor.

Brand building

Brand building

logo

A symbol with a taste of history

A symbol with a taste of history

We built the Doce Volta logo by exploring elements that evoke the tradition and affection behind the recipe, resulting in a warm and easily recognizable brand.

We built the Doce Volta logo by exploring elements that evoke the tradition and affection behind the recipe, resulting in a warm and easily recognizable brand.

YEAR OF PRODUCTION

YEAR OF PRODUCTION

2022

2022

Typography

We used the BigNoodleTitling typography in the Doce Volta logo, with condensed strokes and a striking personality, reinforcing the brand's identity in an expressive and easy-to-read way.

We used the BigNoodleTitling typography in the Doce Volta logo, with condensed strokes and a striking personality, reinforcing the brand's identity in an expressive and easy-to-read way.

Primary Typography

BigNoodleTitling

Medium

Color Palette

BBQ

HEX 763128

RGB 118 | 49 | 40

CMYK 0 | 53 | 66 | 54

Glossy Brown

HEX A7473A

RGB 167 | 71 | 58

CMYK 0 | 57 | 65 | 35

Salmon Red

HEX EC6556

RGB 236 | 101 | 86

CMYK 0 | 57 | 64 | 7

White

HEX FFFFFF

RGB 255 | 255 | 255

CMYK 0 | 0 | 0 | 0

Color Palette

BBQ

HEX 763128

RGB 118 | 49 | 40

CMYK 0 | 53 | 66 | 54

Glossy Brown

HEX A7473A

RGB 167 | 71 | 58

CMYK 0 | 57 | 65 | 35

Salmon Red

HEX EC6556

RGB 236 | 101 | 86

CMYK 0 | 57 | 64 | 7

White

HEX FFFFFF

RGB 255 | 255 | 255

CMYK 0 | 0 | 0 | 0

Color Palette

BBQ

HEX 763128

RGB 118 | 49 | 40

CMYK 0 | 53 | 66 | 54

Glossy Brown

HEX A7473A

RGB 167 | 71 | 58

CMYK 0 | 57 | 65 | 35

Salmon Red

HEX EC6556

RGB 236 | 101 | 86

CMYK 0 | 57 | 64 | 7

White

HEX FFFFFF

RGB 255 | 255 | 255

CMYK 0 | 0 | 0 | 0

Color Palette

BBQ

HEX 763128

RGB 118 | 49 | 40

CMYK 0 | 53 | 66 | 54

Glossy Brown

HEX A7473A

RGB 167 | 71 | 58

CMYK 0 | 57 | 65 | 35

Salmon Red

HEX EC6556

RGB 236 | 101 | 86

CMYK 0 | 57 | 64 | 7

White

HEX FFFFFF

RGB 255 | 255 | 255

CMYK 0 | 0 | 0 | 0

Creative process

From study to execution

We developed a Moodboard and an in-depth field study, analyzing the competitors' visual language to support design decisions. Based on this, we defined the packaging requirements and detailed every choice, from the logo to the brand colors, until reaching the low and high-fidelity prototypes of Doce Volta.

Creative process

From study to execution

We developed a Moodboard and an in-depth field study, analyzing the competitors' visual language to support design decisions. Based on this, we defined the packaging requirements and detailed every choice, from the logo to the brand colors, until reaching the low and high-fidelity prototypes of Doce Volta.

Creative process

From study to execution

We developed a Moodboard and an in-depth field study, analyzing the competitors' visual language to support design decisions. Based on this, we defined the packaging requirements and detailed every choice, from the logo to the brand colors, until reaching the low and high-fidelity prototypes of Doce Volta.

the project

From paper to product

Before the final packaging, we developed clipboards with sketches and measurements on graph paper, planning every structural detail of Doce Volta from conception to execution.

the project

From paper to product

Before the final packaging, we developed clipboards with sketches and measurements on graph paper, planning every structural detail of Doce Volta from conception to execution.

the project

From paper to product

Before the final packaging, we developed clipboards with sketches and measurements on graph paper, planning every structural detail of Doce Volta from conception to execution.

Low-fidelity prototype

From draft to form

We produced a low-fidelity prototype of Doce Volta, testing the packaging's proportions, folds, and angles before the final version, an essential step to validate the project in practice.

Low-fidelity prototype

From draft to form

We produced a low-fidelity prototype of Doce Volta, testing the packaging's proportions, folds, and angles before the final version, an essential step to validate the project in practice.

Low-fidelity prototype

From draft to form

We produced a low-fidelity prototype of Doce Volta, testing the packaging's proportions, folds, and angles before the final version, an essential step to validate the project in practice.

Low-fidelity prototype

From draft to form

We produced a low-fidelity prototype of Doce Volta, testing the packaging's proportions, folds, and angles before the final version, an essential step to validate the project in practice.

High-fidelity prototype

From prototype to the final product

We developed the high-fidelity prototype of Doce Volta, applying the complete visual identity to the final packaging, already in its actual shape, materials, and finish, ready to represent the brand.

High-fidelity prototype

From prototype to the final product

We developed the high-fidelity prototype of Doce Volta, applying the complete visual identity to the final packaging, already in its actual shape, materials, and finish, ready to represent the brand.

High-fidelity prototype

From prototype to the final product

We developed the high-fidelity prototype of Doce Volta, applying the complete visual identity to the final packaging, already in its actual shape, materials, and finish, ready to represent the brand.

Let's create

Your next delivery starts with a sharp look and a good chat.

Contact on WhatsApp

mail@eduardosena.com

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Let's create

Your next delivery starts with a sharp look and a good chat.

Contact on WhatsApp

mail@eduardosena.com

Browse

Home

Portfolio

About me

Contact

Let's create

Your next delivery starts with a sharp look and a good chat.

Contact on WhatsApp

Send an email

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About me

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© 2026 Eduardo Sena Design.

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© 2026 Eduardo Sena Design.

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